We configured the CMS to allow multi-level access, allowing central control over scheduling, updating and playlist of national content, and local Content Management System ( CMS) access for easy, cost-effective and autonomous club-level input based on a series of intuitive on-brand video templates.

Content for the channel incorporated brand- and campaign-led advertising, loyalty and rewards information and gaming content. We produced the creative direction for the overall design look and feel for video channel content at all UK Caesar’s casinos. The casino is located in Yonkers, right next to the historic Yonkers Raceway, where you can catch yearlong standardbred harness races. The existing screens that the brand had installed throughout its different gaming, entertainment and eating zones were generally well-positioned, and we recommended they were supplemented with additional screens where specific messages were required. Empire City Casino at Yonkers Raceway Empire City Casino is one of the largest casinos in New York state, boasting 290,000 square feet of gambling space and offering more than 5,300 games.

We helped pull together a content strategy to improve the flow of information to customers throughout their journey. Casino Bonus Codes 2019, Poker Namur Event, Planet 7 Casino 80 No Deposit Bonus, Download Elang Poker.

We worked with the casino and head office marketing teams to understand how the customer flow and customer journey worked for different visit occasions.

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